Over the past several months, the EU4Green project successfully conducted eight media trainings in six economies of the Western Balkans, bringing together journalists, NGOs, government representatives, and EU delegates to discuss the green transition and implementation of Green Agenda. These sessions aimed to enhance awareness and knowledge, foster open dialogue, and highlight the collective effort needed to promote a greener future in the WB region. The most recent training took place in Skopje, marking a significant milestone in this journey.

The Mission: Inform, Connect, and Empower

These media events were designed to inform media and NGO representatives about the Green Agenda, the challenges of the green transition, and the importance of sustainable development in the Western Balkans. Additionally, they aimed to introduce participants to reliable sources of information and connect them directly with experts from various projects, institutions, and EU delegations. By creating this network, EU4Green strengthened cooperation with media, NGOs, governments, and public institutions, ensuring that green topics are effectively communicated to the public.

Spotlight on the Skopje Training

The final media training in Skopje, held on the 17^th of September at the Europe House, stood out as an exemplary event. Organized in collaboration with CAN Europe, it provided an open space for lively discussions and exchange of insights between over 25 participants, including representatives from the EU Delegation, the Ministry of Environment, media, and NGOs.

The Skopje training featured dynamic discussions where participants posed thought-provoking questions to the speakers. This open dialogue deepened the understanding of the complexities of the green transition and underscored the need for joint efforts from all sectors.

The participation of Climate Action Network Europe (CAN Europe) emphasized the importance of joint efforts in raising awareness and offered a valuable platform for exchanging knowledge and experiences.

Reflections on previous trainings

The Skopje event was the culmination of a series of media trainings held across the Western Balkans, each tailored to address region-specific challenges in the green transition. Through these sessions, participants explored topics ranging from sustainable development policies to the role of civil society and media in promoting green transition and environment topics. Across all trainings, the emphasis remained on building a network of informed and engaged stakeholders capable of driving positive environmental change.

Looking Ahead: Building on Achievements

As the EU4Green project reflects the successful completion of these media trainings, the focus now shifts to building on the momentum created. The insights, connections, and shared experiences from these events have laid a solid foundation for continued cooperation and awareness-raising efforts. Moving forward, EU4Green and its partners are committed to supporting the Western Balkans on their path to a sustainable and green  future.

The EU4Green Media Trainings highlight the vital role of open dialogue, knowledge exchange, and strong partnerships among media, non-governmental organizations, governments, and EU institutions. These collaborations are essential for fostering a shared vision and implementing effective strategies in align with the Green Agenda for the Western Balkans.